Keys to Be Successful in Business Marketing
Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses.Business market (B2B) vs. Consumer marketing (B2C)B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction. Price can be negotiated in business markets where as price is usually fixed in consumer market. Business markets have lengthy and complex selling process with multiple decision makers but in consumer market buying decision are simple and are made by individuals.Keys to success in Business markets are:1) Value creation & Customer satisfactionBusiness begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product.2) Social media marketingSocial media marketing is when a company uses social media platforms such as Facebook or Twitter to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers.3) Mobile marketingMobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages.Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO).4) Multimedia Content MarketingMarketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos.5) Effective Personal selling & Executive BrandingDistribution channel is the path through which the product reaches the final customer. Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and specialist product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers. Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers.
Small Business Phone Service
Even with telecommunications revolutionizing the entire manner in which businesses communicate and with the advent of the Internet too, the telephone still remains the most reliable and the quickest mode of communication. The business phone system should be equipped well enough to handle a large volume of incoming as well as outgoing calls apart from directing and re- directing calls appropriately and accurately without mystifying or disconnecting the customers. Any Business Phone Service is the life line of its productivity as well as its functionality. The choice of the most appropriate service provider would go a long way in heralding newer clients for the businesses as well as augmenting their businesses.OPTING FOR SMALL BUSINESS PHONE SERVICES FOR BUSINESSESSmall and medium enterprises are over the year’s increasingly making use of small business phone service as they are comparatively more cost-effective than other services. These services are capable enough to look after the communication needs of their businesses and they are increasingly cost-effective as they could be used for businesses of every genre and size that demand small Business phone service.With the passage of time, telecommunication has revolutionized and incredibly advanced its services technologically. The fact of the matter is that the services of the small telephone phones have been installed in most companies globally. It is far less expensive when compared to other telephone services, especially by those being used by major organizations. A small business phone service could still be useful for small business enterprises because of its reliable and accepted functions and other specialized features. Realizing the fact that top-notch telephone services would be rather expensive, small business services continue to go in for and settle down with small business telephone services.There have been new components that have been developed in the recent past in the realm of communication and this was what service companies have been making use of in their own services. Some suppliers offer small business phone service that comes with extra services incorporated. A small business would definitely vouch for these services as they come with extra capabilities which would later prove to be priceless assets to the organizations. And it is because of the phone service coming at cost-effective prices, the services of small business phones have not been difficult to obtain.SMALL BUSINESS PHONES FOR ORGANIZATIONSEvery business needs telecommunication lines to communicate efficiently and effectively. Over the years, business enterprises have been using analogue systems for telecommunications. But ever since telecommunications have metamorphosed the way in which businesses operate and communicate, business has taken giant leap forward too. Installing a phone system would not only ease the work flow but also increases the productivity of the company per se.Call forwarding facility could be another facility that could be considered by companies when they sign up for a new service provider. This would be useful for small business enterprises as the number of telephone connections as well as the extensions would not create problems for them.FACTORS TO CONSIDER BEFORE GOING IN FOR A SMALL BUSINESS PHONE SERVICE:• Whether the company could afford the service.
• The present employee strength of the organization
• The competence of the business
• Would it be the service that your business really needsIt would be better that these questions be evaluated, analyzed and assessed before any company would desire to go in for a business phone provider.As most service providers come with free customer service toll-free number, service hotlines where they can get round the clock customer support that would help them get their queries speedily redressed.BENEFITS OF SMALL BUSINESS PHONES:• BUSINESS OPERATIONAL FROM ANYWHEREIt simply does not matter where you are and from where your business operates out of. An answering phone gives you the convenience as well as the feasibility as of conducting your business from wherever you are your business takes you. As the service is so programmed as to function as per the operational schedules of the business per se, the calls automatically get forwarded on to the business owner’s phones even though they might not be in their offices.• A BIGGER AND A LARGER CORPORATE IMAGEA novel business telephone interfaces of small business telephone answering service that offers’ efficient customer care, to gain the attraction of the potential customers into your businesses which would mean that all the incoming calls that land on to your telephone would be answered and greeted with utmost professionalism. These calls could also be customized to business hours and post business hours greetings. The callers get to listen to melodious and soothing music while their calls get connected. The phones could also be auto programmed to an auto attendant so as to provide additional information about the features and benefits and services to the callers.• COST EFFECTIVE AND TIME SAVINGSmall business phone services could be obtained at extremely cost-effective and affordable prices. As all operations are controlled by the service providers, the service that the client gets is devoid of installation, repair as well as maintenance charges. All that it would need is a dedicated phone line and an Internet connection to have your business be provided with multiple phone line connections within the office network which would otherwise incur huge expenses for each individual phone connection.A hosted PBX service gives your business the attention and the promotion that it so immensely deserves. This could happen if the service providers offer a superior level customer support that could not only enhance your company’s productivity but also its revenues and client base.CONCLUSIONFor businesses to operate and function efficiently and for the communications to flow smoothly and effortlessly, Small Business Phone Services is the answer as put simply, it would only help increase your profits and your revenues as well as client base in the market even more.
Accounts Receivable Financing Verses Purchase Order Financing
Two types of alternative business financing that often get confused with one another are Accounts Receivable Financing and Purchase Order Financing. It’s understandable that they sometimes get confused, however, they are two very different types of alternative business financing that serve two very different purposes.Accounts Receivable Financing is used when you have outstanding invoices on your aging report and want to access that cash now instead of waiting to be paid at a later date. NOTE: To qualify for Accounts Receivable Financing, your product or service must have been delivered and invoiced; otherwise there are no Accounts Receivable invoices to use as collateral. The two types of Accounts Receivable Financing most commonly used are Asset Based Lending and Factoring:
Asset Based Lending – You can get traditional bank financing or alternative business financing in the form of asset based lending. If you qualify for bank financing, go that route first because the cost of capital will always be less than non-traditional asset based lending. You receive a line of credit from a bank or non-bank lender and use your accounts receivable invoices as collateral for the line. Each institution has different underwriting standards; however, the important thing to remember is that the strength of your company will still play a role in getting approved.
It will be not be possible to get bank financing if your business is losing money because banks are very conservative…and rightly so; they’re not making much money on your line compared to non-traditional lenders. These non-traditional lenders will still have to qualify your company in the underwriting process (although less stringent) and have certain covenants tied to the line in order for it to stay open.
Factoring – This is a form of financing where a 3rd party purchases your accounts receivable invoices at a discount so you can receive working capital today instead of having to wait 30, 60 or 90 days to be paid. Factoring is more flexible that asset based lending in the sense that you’re qualified based on the strength of your clients, not your financial strength.
Purchase Order Financing, also known as PO Financing, is used when capital is needed to fulfill an order after receiving a PO. Smaller companies that start to receive larger orders can turn to this type of alternative financing to help sustain growth. PO Financing only makes sense when profit margins are large enough to offset the cost of capital. It can be costly; however, it’s still cheaper than equity.So remember, Purchase Order Financing is used on the front end of a transaction and Accounts Receivable Financing is used on the back-end of a transaction. If your company needs financing for growth or survival, these two types of financing may be very helpful financing tools.
Free ‘Business Web Listings’ Can Increase Your Visibility 10 – Fold
However, if you’d like to increase your visibility and sales through a few smart moves, please read on.One of the best deals going when it comes to getting your name and service/product out to a mass audience FOR FREE is the business Web listings offered by several big-name companies. Good deals are hard to find, so take advantage of them when you can. Here’s how:Verizon Super Pages Have you optimized your Verizon Super Pages listing? If you don’t have a SuperPages listing then you should. It’s free.SuperPages allows members who’ve signed up to have their free listing appear in multiple categories. Many consumers use the SuperPages when searching for local services and products so it’s a good idea to have your listing in as many relevant categories as possible. SuperPages has search functions that allow users to search by keyword, business name, city, state or zip.Local Folks Equal Local BusinessPeople like to do business with people they know, or at least with someone they can see face to face should the need arise. Users will tend to ignore all the sponsored listings and sponsored ads until they find a local listing. When you create your listing consider using in the text a combination of your company name and its location.For example, if your company name is Rourk Public Relations, you might consider the following combinations: Virginia Beach Rourk Public Relations or Virginia Rourk Public Relations. This way you are better positioned to catch users’ attention while they scan the page for listings.Google Local Listings Do you have Google Local Listing on Google Maps?It won’t cost you a thing. You can create and display a business listing for free.See: Google My Business: https://www.google.com/businessReach Qualified ProspectsThere’s a good chance that lots of people are currently searching on Google Maps for the products and services you offer. Why not make it easy for them to find you?You Have Full Control Over Your Listing With Google Maps you don’t have to worry about publishing deadlines or outdated content. After they initially verify your address, you can edit your listing whenever you like. You’ll see your changes reflected in the search results within six weeks.Offer Coupons for Free Displayed in your listing on Google Maps, coupons can reward loyal customers and attract new ones. You can manage listings for businesses of any size. Whether you have one business location or one on every block, you can manage your listings from a single account. (If you have more than 10 locations you can make updates by sending Google a data file.)Using free listings is one of the best marketing bargains at the moment. And with thousands of new users coming to the Web each day, and millions more making it a bigger part of their lives, it’s a must do item for your business.The Real-World Reputation PerspectivePeople browsing the web will see your listing or profile. As a result, this establishes you as a reputable, transparent business. Likewise, they see your name over and over again. Therefore you are building a name or ‘brand’ recognition.CONCLUSION
Submitting your site builds your online reputation. Moreover, you are extending your reach to other businesses and customers. For example, creating a local listing profile on other websites helps customers find you faster. Some sites allow you to create a complete listing. For example (business name, description, website link, email, and photos). Above all, most of these sites will allow you to do this all for free.
What are anti-ligature blinds?
Anti-ligature blinds are becoming increasingly popular in a range of different settings. The way these blinds differ from traditional blinds is that they are designed to prevent suicide by hanging.
Initially, uptake for this type of blind was largely restricted to high-risk environments such as psychiatric hospitals and prisons, where suicide is common. In mental health environments and detention centres, suicide via hanging is common and preventative measures must be implemented. A huge range of objects could be used to create a ligature point, meaning anti-ligature systems are highly important.
Over the years, anti-ligature blinds have been supplied to hospitals, schools, student accommodation and even hotels.
How do they work?
There are a range of different systems on the market, but the most reliable could well be the magnetic anti-ligature system. YewdaleKestrel® products utilise load release magnets which separate when a downward force is exerted on the product. This means that the product falls to the ground safely and prevents suicide via hanging.
The magnetic systems used in Yewdale’s products are highly reliable because magnets don’t lose their strength for hundreds of years, guaranteeing a lifetime of lifesaving functionality.
Anti-ligature blinds usually have a magnetic connection point above the blind’s barrel. The blind is easy to reconnect to the magnetic bracket after it has fallen to the floor.
If you are considering an anti-ligature blind, Yewdale is a highly recommended company. Based in the UK, Yewdale produce a wide range of anti-ligature products, commercial blinds, and healthcare products including hospital cubicle tracks and medical curtains.
Yewdale produce other anti-ligature products too including a soft, lightweight en-suite door and other accessories such as soap dispensers, toilet roll holder, shelves and artwork. You can see the full range on the website using the link below.
Complete weight loss strategy
For those who want to lose weight
Research on the causes of obesity, knowledge about weight loss, and various diets for weight loss are updated every year. However, with the update of knowledge and the release of diet pills one after another, the obesity rate continues to rise every year, and there is no sign of wanting to decline. I used to be very, very fat, and I am also a person who is prone to obesity.
So I understand the voices of fat people, I really want to lose weight, but I tried many ways to lose weight at that time without success.
I have tried the common boiled meals on the market, eating less and moving more, but it was not until I tried other diets that I managed to lose weight. After I lost weight, I began to study the essence and method of losing weight, and wrote him in this weight loss strategy article, hoping to help you.
A few key myths about losing weight
The weight loss myth of eating less and moving more
The phrase “eat less and move more” is actually true, but most people do it wrong. Many people think that they should eat less of everything, so they limit their calories to a very low level, and it feels a bit like eating an ultra-low-calorie fairy meal. Then, for the hyperactive part, the first thing that everyone thinks of is aerobic exercise such as running, cycling, etc., but in fact, this is a very short-term and easy way to regain weight, mainly because eating too little is an easy way to lose weight. The reason for the loss of muscle mass, coupled with the fact that aerobic training is not helpful for muscle mass growth, causes the metabolism to drop too much.
Maybe you can lose 5 kilograms in this way, but if your metabolism declines, you will easily regain the weight. And it’s all the fat that gets back up, not the muscle you lose that makes you look fatter than before. This is what we call the yo-yo effect, lose weight, get fat back, get fatter than before, lose weight, get back on Fat, get fatter than before.
Stop taking diet pills and meal replacements
At this time, you may start to seek other ways, eat weight loss meal replacements, taking diet pills, and so on. But believe me, most diet pills will inevitably hurt the body, especially the gastrointestinal tract. You may actually lose weight in the moment, but when your gastrointestinal tract is damaged, you will be fatter than before.
The key to understanding how to lose weight
You must have thought, why some people will not gain weight no matter what they eat, while some people will gain a kilogram the next day after eating a little bread? What is the cause of obesity? This is not a simple answer that can be solved!
You can see the link to the picture below, mainly talking about the influencing factors of obesity, which are very, very complicated.
Image source: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/296290/obesity-map-full-hi-res.pdf
In the middle of this picture is the heat balance
So we can know that calorie balance is very important
But this article doesn’t keep preaching that calorie balance is the key to losing weight like other sites
If you don’t know what calorie balance is, you can probably imagine that our body has calorie consumption (exercise, thermogenesis, basal metabolism), and calorie intake (eating).
When calorie consumption exceeds calorie intake, the weight will drop, so the truth of weight loss is to eat less and move more, very simple. In the short term, it is really possible to simply achieve weight loss by eating less and moving more, but simplicity is not simple, because the operation of the body is very complicated. Many people think that they can control their calorie consumption, that they can achieve a lot of calorie expenditure by running all the time, and that eating fairy meals (low-calorie meals) can reduce calorie intake and then easily lose it.
However, according to research, 90% of people who use calorie control, eat less and move more to lose weight will fail or regain the weight.
Because eating less and moving more for too long, metabolism will easily drop, hormones will easily become imbalanced, and muscle mass will easily be lost. Even if you lose 10 kilograms, you will easily regain weight.
When losing weight, the body is like a factory
For me, the key to long-term weight loss and maintaining good posture is the environment in the body, such as hormones, the level of inflammation in the body, and the gastrointestinal system.
Think of the body as a factory
-Your hormones are the managers and workers of factory operations
-Inflamed condition is how good factory machinery and hardware are
-Calorie intake is wages for factories as well as fuel
If the manager of this factory is an idiot, or if the hardware in your factory is completely rotten, then no matter how it works, it will create a pile of waste. Just as our hormones are already out of balance and the level of inflammation in the body is very high, no matter how much you eat, if you don’t solve the existing problems, it will easily accumulate into fat. It may be easier to understand with a few examples.
Hormones vs Weight Loss
This study looked at the effects of sleep and weight loss
Research source: https://www.ncbi.nlm.nih.gov/pubmed/20921542
Both groups of humans were calorie-restricted, but one group slept 5.5 hours a night and the other 8.5 hours. Both groups lost weight, but the group that slept less lost 55 percent less body fat and 65 percent more muscle mass than the group that slept more. It is equivalent to losing weight, but most of the loss is muscle mass, which reduces metabolism and makes it easy to regain weight later.
There is such a big difference mainly because poor sleep has a negative impact. The imbalance of the secretion of these things will easily increase fat and reduce muscle.
This next study looks at the effect of insulin sensitivity on body composition!
Research source: https://www.ncbi.nlm.nih.gov/pubmed/19471290
Basically, many chronic metabolic diseases, obesity, and poor muscle-building effects are closely related to low insulin sensitivity. Insulin is an anti-catabolic hormone whose main function is to store nutrients in cells. For example, after heavy training, our muscles will be more sensitive to insulin, and the nutrients we eat will be more easily absorbed into the muscles. When insulin sensitivity is low, the nutrients we eat are more likely to be stored as fat rather than absorbed into muscles.
We can simply say that the nutrients in the food eaten by people who are insulin insensitive are more likely to be stored as fat, and the relative fat mass will be much higher than the muscle mass.
To put it simply, the key to losing weight is actually to improve hormones, improve inflammation in the body, and add an appropriate calorie deficit. It is not difficult to achieve a calorie deficit. What is more difficult is how to choose the type of food that suits your body to improve hormones and achieve a long-term good body.
If you only pursue short-term weight loss and rely on a lot of calorie deficits to achieve the effect of weight loss, and then the hormones are still the same after the loss, then I can guarantee that you will gain weight very easily.
With so many ways to eat on the internet, which diet should I try?
When talking about losing weight in Taiwan 30 years ago, everyone would definitely want to use boiled meals
When it came to losing weight five years ago, everyone might think of using a low-sugar diet. When it came to losing weight in the past two or three years, everyone might directly think of the ketogenic diet.
I lost 30kg in 3 months on a low-sugar diet myself for the first time, so I used to believe that a low-sugar diet was the best way to lose weight
But after my long-term understanding of weight loss-related research, genetic cognition, and observation of students, there is no diet that is most suitable for everyone! Although it is said that high-carbohydrate foods will most stimulate insulin secretion, which in turn promotes the storage of nutrients into fat, some people are naturally good at metabolizing carbohydrates, so they can still be healthy and strong after eating high-carbohydrate throughout their lives.
For example, this study compared the responses of people with high and low insulin sensitivity to high- and low-carb diets.
Research source: https://onlinelibrary.wiley.com/doi/full/10.1038/oby.2005.79
The study concluded:
-For people with high insulin sensitivity, eating high-carb and low-fat to lose weight is very helpful
-However, people who are insulin insensitive use a high-carb low-fat diet to lose fat, but the weight loss effect is not so good.
But on the contrary, studies have also shown that people with low insulin sensitivity have a very good weight loss effect on a low-carb high-fat diet, which shows that improving insulin is very important for weight loss, and it also shows that people with insulin insensitivity are more suitable
Lose weight with a high-carb diet.
So if you have been obese for a long time, you know that you eat carbohydrates easily, or you know that you have diabetes in your family and want to lose fat, then I would suggest that you can start by reducing carbohydrates, which is what we call low carb diet!
The Negative Impact of E-Levy on Mobile Banking.
DEFINITION OF TERMS
Mobile Banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a smartphone or tablet.
Electronic Transaction Levy or “E-Levy” is a tax applied on transactions made on electronic or digital platforms.
ADVANTAGES OF MOBILE BANKING
Mobile banking offers numerous benefits such as ease of transaction, convenience, time-saving, managing your finances, and budgeting. Some advantages of Mobile Banking in remote areas include:
Financial Inclusion — mobile banking offers convenient and easy banking services to people in remote areas. Thus, it allows banking on the go and offers all benefits of a banking system to rural areas without the presence of a financial institution.
Accessing the bank 24/7 — Mobile banking provides ubiquitous banking services without the need to visit the bank to have access to services. This offers time to benefit and ease of transacting at a distance.
Cost-benefit — Mobile banking saves the banks the cost of building physical infrastructures (branches) and maintaining branches and staff. Also, reduced costs on the customer side since the burden of visiting the bank for services is eliminated.
Improving resilience in the face of poverty — Mobile money acts as both a savings vehicle and a means of transferring funds during times of economic or environmental shocks.
Strengthening the formal economy — For many micro, small, and medium enterprises (MSMEs), opening a mobile money account can facilitate access to formal financial services. Mobile money is well placed to address the issue of informality that blights many developing economies and hampers domestic resource mobilization efforts. Mobile Money enables ease of transacting, thus increasing business profits for MSMEs.
Facilitating economic growth — Mobile money has been shown to contribute to economic growth by increasing both productivity and per capita incomes
DISADVANTAGES OF E-LEVY ON MOBILE BANKING
The design of mobile money taxation policy appears to be the antithesis of a well-designed tax system. The disadvantages include:
Inequity — Mobile money taxes as currently structured to create inequity in the tax system. As the tax is mostly borne by the poor and users of the services are subject to additional taxation (unlike bank or cash transactions), the principles of both horizontal and vertical equity in the tax system are contravened.
Uncertainty -. Uncertainty and lack of transparency over taxation systems can have a direct impact on the operations of the tax authority, increasing enforcement costs, as well as discouraging investment.
Inconvenience — The administration of mobile money transaction taxes creates an inconvenience for MMPs who must calculate and collect the tax on the revenue authority’s behalf. There is an additional inconvenience for users of the service for whom remote digital transactions become more expensive or out of reach if they revert back to cash.
Inefficiency — Badly designed mobile money taxes have been shown to have a distortionary impact on demand for mobile money services. This in turn has had negative impacts on overall tax takes, as well as impacting the attainment of national economic and development goals.
EFFECT OF MOBILE BANKING — CASE STUDIES
The decision to impose taxes on mobile bank transactions will trigger so many problems.
Ghana — According to The Fourth Estate Ghana; Although the government projects a 24% decline in transactions when the levy is finally implemented, preliminary findings published by the bank of Ghana indicate the value of mobile money transactions had dropped by 3.2 billion in December 2021, less than 2 months after the proposal to introduce E-levy.
Uganda — An e-levy of 1% introduced in 2018 has led to an overall drop in the person-to-person transaction by more than 50%, and a 24% drop in industry transactions within the same year the tax was introduced according to a report by Global system for mobile communication (GSMA).
Congo — An e-levy of 1% was introduced in 2019. The government had to reverse the tax on cash outs only due to negative results of the levy on Mobile money users such as a decline in mobile money agents (unemployment) and high-value withdrawals by people.
Other countries include Benin (5%) and Cameroun (0.2%). In all these countries, the e-levy has imposed a negative effect on the economy and people. If we want to ensure the financial inclusion of people in rural areas, we need to ensure that we encourage mobile banking by withdrawing the e-levy tax.
Reference:
https://thefourthestategh.com/2022/03/16/e-levy-this-is-what-happened-when-other-african-countries-passed-it/
Purohit, S., & Arora, R. (2021). The benefits and challenges of mobile banking at the Bottom of the pyramid. Journal of Contemporary Issues in Business and Government Vol, 27(1).
Charles G. Kpan, Jr. is an Information Technologist with over 5 years of experience in the provision of Information Technology Services and an emphasis on Web Development and Visual Branding. He’s the managing Director of CYGEC IT SOLUTIONS INC. and holds a bachelor’s Degree in Information Technology from Blue Crest University, Liberia.